![]() The other aspect to consider is that by posting a set, you’re stuck posting in threes. While a gallery or set of three may be the way you want to tell your story, it may be better to serve it up in a way that works with Instagram’s intended way of doing things. On a computer, instead of getting a smooth scroll with your finger and the ability to enlarge each image, you just get a page refresh and your next image. As long as you have a compelling image at the extreme left or right of the image, a gallery is a better way to showcase a panoramic image, but only on mobile devices. Instagram was designed to work with single images (or galleries that load from a single image now), and so that’s generally the best practice. And while thinking like a photographer, these tiles may work, in practicality they don’t look how you think they look in all platforms. It’s a basic rule of web design: it’s got to work on as many devices as possible. Ever since Instagram switched to an algorithm-based feed instead of a chronological one, there’s no telling which part of your image users will see. I’m aware some schools of thought say it drives traffic to your Instagram page, but that short-term gain can be squandered if all people ever see are snippets of photos instead of entire creations. I find myself scrolling past things I can’t recognize. Never mind the fact that in someone’s feed, it’s more likely to aggravate than titillate. Much uglier with the big gaps than on mobile. A grid of Instagram photos as it appears on a desktop computer.
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